It's not only Hei Jiajia who got her beauty shots. Lee Sula who won gold medal in 2010 Asian Games, also got her beauty shot with Maxim Korea. Maxim is a men's magazine known for its revealing pictorials featuring popular actresses, singers, and female models, often pictured scantily dressed but not fully nude.(source: Wikipedia)
And... as usual. There are pros and cons with Sula did this kind of pictorial. I personally don't have any problem, it's not a nude picture anyway.
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